Brand Application Series

Social Media Branding Checklist

Ensure your brand identity is consistently applied across all social media platforms. Part of the Social Media Branding Guide.

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Instagram Branding

Profile picture uses logo (400x400px, square)

Bio includes brand voice, value proposition, and link

Story highlights have branded covers

Link in bio goes to branded landing page

Feed maintains visual consistency (color palette, filters)

Grid layout strategy is planned and consistent

Content mix aligns with brand pillars

Typography in graphics matches brand guidelines

Stories use branded templates

Stories use consistent filters

Reels include intro/outro graphics with brand colors

Hashtag strategy includes branded and industry tags

Engagement style reflects brand voice

Facebook Branding

Cover photo is branded (1200x630px)

Profile picture uses logo (400x400px)

About section tells brand story

Call-to-action button is set up

Posts maintain visual consistency

Brand voice is consistent in copy

Link previews are optimized with branded images

Facebook Stories use branded templates

Facebook Groups (if applicable) have branded covers

LinkedIn Branding

Company logo is correct size (300x300px)

Cover image is branded (1128x191px)

Company description uses brand voice

Showcase pages (if applicable) are branded

Content maintains professional brand tone

Tone is professional yet authentic

Posts use brand colors in graphics

Employee profiles link to company page

Engagement style is professional

Twitter/X Branding

Profile picture uses logo (400x400px)

Header image is branded (1500x500px)

Bio uses brand voice (160 characters max)

Pinned tweet strategy is defined

Tweets use brand voice consistently

Visual content uses brand colors

Thread templates are branded

Twitter Spaces graphics are branded

Hashtag strategy is consistent

Response style reflects brand personality

TikTok Branding

Profile picture uses logo

Bio uses brand voice

Video branding is consistent

Intro/outro graphics include brand colors

Brand colors used in video graphics

Consistent editing style

Content aligns with brand values

YouTube Branding

Channel banner is branded (2560x1440px)

Profile picture uses logo (800x800px)

Channel description uses brand voice

Channel trailer is branded

Video thumbnails use consistent branded style

Intro graphics include brand elements

Outro graphics include brand elements

Lower thirds use brand typography and colors

Playlist covers are branded

Cross-Platform Consistency

Same logo across all platforms (adapted for sizing)

Consistent color palette across platforms

Brand voice essence consistent (tone adapts per platform)

Content templates created for each platform

Regular audits ensure ongoing consistency

Next Steps

Review incomplete items by platform
Prioritize high-visibility platforms first (Instagram, Facebook, LinkedIn)
Use the Social Media Branding Guide for detailed instructions
Create brand templates for consistent content creation
Set up quarterly audits to maintain consistency