The core of your style guide
in minutes, not weeks.
Your logo, a 5-color palette with HEX codes, and a heading + body font pairing — generated by AI and summarized on a 1-page brand summary PDF. The foundation every style guide starts from.
Your style guide starting point
What Magnt generates for you, ready to share.
Your Logo
Chosen from 5 AI-generated concepts and delivered as high-res PNG files (1024 px and 2048 px).
Color Palette
A 5-color palette with exact HEX codes, generated to work with your logo.
Font Pairing
A heading font and a body font, both free Google Fonts.
1-Page Brand Summary PDF
Your logo, colors and fonts together on one shareable page.
Quick-Reference File
Your colors and fonts in a file you can copy exact values from.
Full Commercial Rights
Use your logo and brand basics anywhere, with lifetime access to your dashboard.
A full style guide also documents a type scale, spacing, imagery and component patterns. Magnt doesn't generate those; the sections below explain what they are so you can add them when you need them.
How the AI style guide generator works
Four steps from a blank page to the shareable core of your style guide.
- 1
Answer a few questions
Tell Magnt what your business does, who it serves, and the personality you want to project. No existing logo, palette, or fonts are required — and no design vocabulary either.
- 2
Get your brand kit
Magnt generates the raw material in about two minutes: 5 logo concepts to choose from, a color palette, and a font pairing that are designed to work together rather than picked in isolation.
- 3
Get your 1-page brand summary
Magnt puts your logo, five HEX colors and heading and body fonts on one page, plus a colors-and-fonts quick-reference file, instead of leaving them as loose files.
- 4
Download, share and build on it
Send the PDF to anyone who creates things for your brand, give the exact values from the quick-reference file to whoever builds your website, and add usage rules as your brand grows.
What the style guide generator actually produces
Most style guides never get written. Documenting spacing rules, type scales, and color usage is the kind of work that always loses to shipping — until a second designer, a contractor, or a dev team joins and everyone interprets the brand differently. Magnt handles the hardest first step: deciding the basics. You answer a few questions about your business, and in about two minutes you get 5 logo concepts, a 5-color palette with HEX codes and a heading + body font pairing, brought together on a 1-page brand summary PDF.
To be clear about what it is not: Magnt doesn't write a multi-page style guide. There are no semantic color names, usage notes, accessibility notes, type scales, spacing tokens or component patterns in the kit. Decisions like "the accent is for calls-to-action only" still need someone to write them down, and the rest of this page shows how. If you're still exploring colors, you can test harmonies first in the free brand color palette generator.
For typography, you get the two font families. The sizes, weights, and line heights covered in our brand typography guide are the next thing to document yourself. Developers can copy the exact HEX codes and font names from the quick-reference file, while everyone else gets a shareable PDF.
A style guide is the focused visual subset of full brand documentation — the difference between a style guide and brand guidelines matters when your team grows. If you also need logo usage rules, brand voice, and messaging, see what Magnt's brand guidelines summary covers (and what it leaves to you), and the ultimate guide to brand guidelines explains what a complete document should contain.
What design tokens look like in a style guide
A design token is a named design decision. Instead of writing #4F46E5 in forty places, you name it once — color.primary — and refer to the name everywhere. When the brand evolves, you change one value and every button, link, and heading that uses it updates together. Tokens are what turn a style guide from a poster on the wall into something a website can actually be built from.
The table below is an illustrative example of a token table you can build yourself: a name, a value, and — the part most guides skip — a plain-language rule for when to use it. Magnt gives you the values for the color and font rows (your HEX codes and your heading and body fonts); sizes, spacing and usage rules are yours to decide.
| Token | Example value | Usage rule |
|---|---|---|
| color.primary | #4F46E5 | Primary buttons, links, key highlights |
| color.accent | #EC4899 | Calls-to-action only — never body text |
| color.surface | #F8FAFC | Page and card backgrounds |
| font.heading | Syne, 700 | H1–H3, hero statements |
| font.body | Space Grotesk, 400 | Paragraphs, UI labels, captions |
| size.h1 | 48px / 1.1 | One per page, page title only |
| space.md | 16px | Default gap between related elements |
| radius.card | 12px | Cards, modals, image corners |
The usage column is where consistency is won or lost, and it is the part you write yourself. Two brands can share an identical palette and look nothing alike, because one uses its accent color sparingly for calls-to-action and the other splashes it across every heading. If you want to check that your combinations are readable before documenting them, our guide to brand color contrast and accessibility covers the ratios to aim for, and the free font pairing tool lets you preview heading and body combinations live.
Style guide vs. brand guidelines vs. design system
The three terms get used interchangeably, but they describe documents of different scope for different readers. Knowing which one you need keeps you from over-building — or from handing a developer a PDF about brand voice when they needed a spacing scale.
| Document | What it covers | Who reads it | When you need it |
|---|---|---|---|
| Style guide | Colors, typography, spacing, imagery, and component patterns — the visual rules | Designers, developers, anyone producing assets | As soon as more than one person makes things for the brand |
| Brand guidelines | Everything in a style guide plus logo usage, brand voice, messaging, and positioning | The whole company, agencies, partners, press | When outside parties start representing your brand |
| Design system | A style guide plus coded, reusable UI components and their documentation | Product design and engineering teams | When you are building and maintaining a software product |
For most startups and small businesses the order is: style guide first, brand guidelines when partners and agencies get involved, and a design system only if you ship software. Magnt's 1-page brand summary gives you the starting point for the first two — your logo, colors and fonts — and you add the rest as you need it. To see how a full document is structured, the brand guidelines table of contents template lays out every section in order.
Who uses a style guide maker
One document, read differently by everyone who touches the brand.
Designers and freelancers
Skip the blank page at the start of an identity project. Start from a generated logo, palette and font pairing, and spend your time on the judgment calls and the documentation — the parts a client is actually paying you for.
Developers
Stop eyeballing hex codes from a screenshot. The quick-reference file lists the exact HEX codes and font names, so you can copy them into your theme file or CSS variables and match the PDF everyone else reads.
Marketers and founders
Every social graphic, slide deck, and landing page you make starts from the same logo, colors and fonts. When you brief a contractor or a new hire, you send one PDF instead of re-explaining the brand from memory.
Growing teams
Consistency breaks at the moment a second person starts making things. A style guide turns "ask the founder" into a document, which is the difference between a brand that scales and one that drifts.
After you generate it: making a style guide stick
Generating your brand basics takes about two minutes. Writing the rules and getting people to follow them is the real work — and it is mostly about removing friction, not enforcing rules. Five habits separate the style guides that get used from the ones that get forgotten.
- 1
Put it where work happens
A style guide buried in a drive folder is a style guide nobody follows. Pin the PDF in your team chat, link it in your project templates, and add it to every contractor brief.
- 2
Wire the tokens into your site first
Your website is the most-seen expression of the brand. Copying your HEX codes and fonts from the quick-reference file into your theme as named variables means the site matches the guide by construction, not by vigilance.
- 3
Rebuild your three most-used templates
Usually a social post, a slide deck, and an email header. Once those follow the guide, most day-to-day output follows it automatically.
- 4
Name an owner
One person decides when an exception is allowed. Without an owner, exceptions pile up until the guide describes a brand that no longer exists.
- 5
Review it on a schedule
Revisit the guide every quarter or after any major launch. Note where real-world work has drifted from it and decide deliberately which one is right — drift nobody examines becomes the brand by default.
For a channel-by-channel version of this process, see the brand consistency checklist, and for the file side of things — which logo format goes where — the logo file formats guide.
Frequently asked questions
A style guide defines the visual rules for a brand: colors, typography, spacing, imagery, and often component patterns and layout grids. It keeps your designs consistent. Magnt generates the core of one: your logo, 5 HEX colors and a heading + body font pairing on a 1-page brand summary PDF.
Design teams, developers, marketers, and anyone creating content for your brand. It’s a single source of truth for design decisions across every touchpoint.
Brand guidelines focus on visual identity (logos, colors, fonts). Style guides go deeper into design tokens, component patterns, and technical specs — used by design and dev teams.
Magnt gives you a 1-page brand summary PDF (logo, colors and fonts), a colors-and-fonts quick-reference file, and your logo as high-res PNG files. It does not produce a multi-page style guide or design tokens in JSON.
It is included in the $19 Magnt brand kit — a one-time payment, not a subscription. You get the 1-page brand summary alongside 5 logo concepts, your color palette, your font pairing and high-res PNG logo files, with full commercial rights and a 7-day money-back guarantee.
Not quite. A style guide documents the visual rules — colors, typography, spacing, and component patterns. A design system is a style guide plus coded, reusable UI components that engineering maintains. Most small businesses need the style guide; a design system only pays off once you are building and maintaining a software product. A good style guide with design tokens is the foundation either way.
Partly. Magnt gives you a heading font and a body font, both free Google Fonts, chosen to work together and with your logo. A full typography style guide also defines sizes, weights, line heights and where each level is used; those you add yourself.
It gives you the starting point. A website style guide applies color tokens, a type scale, spacing, and component patterns such as buttons, cards, and forms to the web. Magnt supplies the colors and fonts: copy the HEX codes and font names from the quick-reference file into your site theme, then define spacing and components with your developer.
No. You answer questions about your business in plain language, and Magnt makes the core design decisions: your logo concepts, colors and fonts. The brand summary shows them together on one page. If you later need written usage rules, the guidance on this page explains what to add.
Just answer a few questions about your business. Magnt generates 5 logo concepts, a color palette and a font pairing, and your 1-page brand summary PDF brings your chosen logo, colors and fonts together. No existing brand assets are required.
Start your style guide — in minutes.
Your logo, colors and fonts on a 1-page brand summary. Included in the $19 brand kit.
Get Started for $19One-time payment · Pay once, own forever