Free Color Palette Generator
Generate harmonious color schemes in seconds using real color theory. Lock the shades you love, copy hex codes with one click, then turn your palette into a complete brand kit.
Tip: lock a swatch to keep it, then generate again to re-roll only the unlocked colors.
How to Build a Brand Color Palette
Strong brand palettes start with one anchor color, then layer in supporting and accent shades chosen with color theory rather than guesswork. Pick a harmony above—complementary for contrast, analogous for calm, triadic for balanced vibrancy—lock the shades you like, and re-roll the rest until the set feels right. Keep a light neutral and a dark neutral in the mix so your colors stay usable in real layouts.
Start with one anchor
Choose a single base color that fits your brand personality, then build the rest of the palette around it.
Use a harmony rule
Complementary, analogous, and triadic schemes are predictable ways to get colors that work together.
Add neutrals
A near-white and a near-black keep your palette practical for text, backgrounds, and UI.
Check contrast
Confirm text-on-background pairings are readable so your brand stays accessible.
Want the deeper theory? Read our guides on brand color palettes, how to choose brand colors, and the color palette formulas behind each harmony. When you are ready, generate a full identity with the brand kit generator and document it with the style guide generator.
Color Palette Generator FAQ
Is this color palette generator free?+
Yes. Generating palettes, locking colors, and copying hex codes is completely free, with no sign-up required. You only pay if you choose to turn your colors into a full brand kit with Magnt—a one-time $19 payment.
How does the color palette generator work?+
It uses real color theory. Pick a harmony type—complementary, analogous, triadic, monochromatic, or split-complementary—and the generator converts a base color to HSL, applies the matching hue and lightness rules, and returns five coordinated colors. There is no AI involved; it is pure algorithmic color math.
What is the difference between complementary and analogous palettes?+
Complementary palettes pair colors from opposite sides of the color wheel (180° apart) for high contrast and energy. Analogous palettes use colors that sit next to each other (within about 30°) for a calm, cohesive look. Triadic uses three evenly spaced hues for balanced vibrancy.
Can I lock colors I like and keep generating?+
Yes. Click the lock icon on any swatch to keep it, then press Generate again to re-roll only the unlocked colors. This lets you build a palette around one or two favorite shades.
How many colors should a brand palette have?+
Most brand palettes use one or two primary colors, a couple of supporting or accent colors, and a neutral. Five colors—the number this tool generates—give you a flexible system for logos, websites, and marketing without overwhelming your visual identity.