Build Your Brand on Bluesky

Go to Settings > Change Handle > 'I have my own domain'. Add a DNS TXT record with your DID (decentralized identifier) to your domain's DNS settings. Once verified, your handle becomes @yourdomain.com. This serves as built-in verification—no blue checkmark needed.

Yes, especially for brands targeting tech-savvy, early-adopter audiences. The platform has grown significantly and offers unique features like custom domains for verification, custom feeds, and a more engaged community. The audience tends to value authenticity over polish.

Bluesky has a more community-oriented, less algorithmic feel. Key differences: custom domains as verification, custom feeds anyone can create, chronological timelines, and a culture that's less tolerant of corporate marketing speak. Brands need to be more authentic and conversational.

Thought leadership, genuine opinions, behind-the-scenes content, and valuable resources perform well. The platform rewards conversation starters, interesting takes, and authentic engagement over polished marketing content. Threads with genuine insights tend to get shared.

Starter packs are curated lists of accounts that help new users find relevant follows. Creating a starter pack for your niche positions you as a community connector. Being featured in popular starter packs exposes your brand to new users interested in your industry.

Not directly. While topics can overlap, Bluesky's culture is different—more community-focused, less tolerant of corporate speak, and more appreciative of genuine engagement. Adapt your content to be more conversational and authentic for Bluesky.