What Magnt does, and what it doesn’t
It is worth being clear up front, because it changes how you approach the whole process. Magnt does not include a logo editor, and it does not offer revisions or regeneration. You answer the onboarding questions once, Magnt generates 5 logo concepts in about two minutes, and your job is to choose the one that fits best.
That makes two moments matter more than anything else: the answers you give before generating, and the way you compare the concepts afterwards. The rest of this page covers both, plus what to do if you look at all five and none of them feels right.
Before you generate: answer the questions well
The concepts can only be as specific as the brief. Vague answers tend to produce safe, generic logos; specific answers give the AI more to work with. Take ten minutes over these, and if you have already written a one-line description or a few brand-voice adjectives, keep them open in another tab.
Business name
Enter the name exactly as you want it to appear on the logo, with the capitalization and spacing you intend. If you will trade as “Northside Plumbing” rather than “Northside Plumbing & Heating LLC”, use the short version. Long legal names crowd a logo and are harder to read at small sizes.
Industry
Pick the closest match, not the broadest one. Industry sets expectations: customers read a law firm, a bakery and a skate shop differently before they read a single word. Choosing accurately helps the concepts land in a range that looks credible for your field.
Description
Say who you serve, what you do and what makes you different, in plain sentences. “A mobile dog groomer for busy families in the suburbs, known for calm handling of nervous dogs” gives far more to work with than “pet services.” If you need help getting that sentence right, our guide on writing a value proposition walks through it.
The five style sliders
The sliders tell Magnt where your brand sits between pairs of opposite qualities. Move each one on purpose rather than leaving them in the middle. A slider left at its midpoint is a signal that you have no preference, which is fine when true, but five neutral sliders usually produce five middle-of-the-road concepts. If you are unsure of your brand’s personality, the free brand personality quiz is a quick way to decide.
Logo type
Decide whether you want your name to carry the logo or want a symbol to do more of the work. Text-led logos are easy to read and suit businesses whose name is their main asset. Symbol-led logos can be more memorable but take longer for customers to connect with a new name. A useful question: will your logo often appear somewhere the name is already written next to it, such as a shop sign, an app icon or a social profile? If so, a symbol can earn its place. If people will mostly meet the logo on its own, letting the name lead is the safer choice. For more on Magnt’s logo concepts, see the AI logo generator page.
Three to five keywords
Choose concrete, visual words over abstract ones. “Mountain, trail, compass” gives the AI images to draw from; “quality, trust, excellence” does not, because every business claims those. Stay within three to five: too few leaves the concepts unguided, and too many pull them in competing directions.
Color approach, mood and colors to avoid
Pick the color approach and mood that match how you want customers to feel, and use the colors-to-avoid field. It is often easier to know what you don’t want (a competitor’s signature color, a shade tied to a rival sports team, anything that clashes with your storefront) than what you do. For background on how colors read, see how to choose brand colors.
After you generate: how to compare the 5 concepts
Looking at five logos side by side on a big screen is the least realistic way to judge them. Your logo will mostly be seen small, in a hurry, next to other things. Run each concept through the tests below and drop any that fail. Deciding by elimination is faster and calmer than trying to pick a favorite straight away.
Test at small sizes
Shrink each concept to roughly the size of a browser-tab icon and a social media profile picture. On a phone, zoom out on a screenshot until the logo is about the size of your thumbnail. Fine lines, small text and busy details disappear first. A concept that turns into a blur at small sizes will struggle on most of the places people actually see it.
Test in one color
Screenshot the concept and apply a black-and-white or mono filter in your phone’s photo editor. Receipts, stamps, embroidery, window vinyl and newspaper ads often use a single color. If the logo only works because of its color contrast, it will lose its shape when color is taken away.
Test on dark and light backgrounds
Place the concept into a simple mock-up: a photo of a storefront or van, a dark social media header, a plain white invoice or letter. You can do this in any slide or design tool you already use. Some concepts look great on white and fade on dark, or the reverse. Knowing that now helps you plan where the logo will live.
Check that the name is readable
Show the concept to someone for two or three seconds, then ask them what the business is called. If they hesitate, misread a letter or guess a different name, the lettering is working against you. For a new business, being remembered by name usually matters more than being admired for style.
Check the fit with your industry
Put the concept next to the logos of three or four businesses customers might compare you with. You want to look like you belong in the category while still being easy to tell apart. A playful script might suit a bakery and feel wrong for an accountant; a stern serif can feel trustworthy for a law firm and cold for a children’s party service.
Then decide, and give it a day
Once you have two or three survivors, click each one on your dashboard to preview it on its own and choose Select as Primary for your front-runner. Selecting is not final: all five concepts stay on your dashboard and you can change your primary at any time. Many people find it useful to live with a choice for a day before putting it on anything printed. If you want outside opinions, ask people who resemble your customers rather than friends who mainly want to be supportive.
If none of the 5 concepts fits
It happens, and it is better to say so than to settle for a logo you will be tired of in a month. Because Magnt has no editor or regeneration, the honest route is the guarantee: Magnt offers a 7-day money-back guarantee. Email support@magnt.com within 7 days of your purchase, from the address you bought with, and ask for a refund. You do not need to give a reason.
Before you decide, it is worth checking whether the problem is the concepts or the brief. If all five miss in the same way (too corporate, too playful, the wrong colors), that usually points back to an onboarding answer such as a neutral slider, abstract keywords or an unused colors-to-avoid field. That tells you what to specify more clearly wherever you go next.
And if one concept is close but not quite right, remember that you have full commercial rights to your chosen logo. You are free to take the high-res PNG to a designer of your own and ask them to adjust it or redraw it; that work would happen outside Magnt, with their tools and at their rates.
Once you have chosen
Your chosen logo comes as high-res PNG files at 1024 px and 2048 px, which cover websites, social profiles, documents and everyday printing. Alongside it, the kit gives you a 5-color palette with HEX codes, a heading and body font pairing (both free Google Fonts) and a 1-page brand summary PDF that puts your logo, colors and fonts on one sheet.
Keep that summary somewhere you can find it. It is the page you will send to a printer, a web designer or a new team member, and it keeps your logo, colors and fonts consistent as the business grows.