Brand Consistency Audit Tool

The Executive's Guide to Quantifying Brand Drift

Quantify the financial risk and brand equity erosion caused by inconsistent brand application across all customer touchpoints. Get your personalized Brand Consistency Score and action plan.

9 questions • 5 minutes • Instant results

Question 1 of 911% complete

VIC

Is the correct, approved logo and color palette used in 95% or more of all external communications?

Logo & Color Palette

Yes, 95% or more

Consistent across all channels

75-94% consistent

Mostly consistent with some gaps

Below 75%

Significant inconsistency

How the Brand Consistency Score Works

Your Brand Consistency Score (BCS) is calculated from three weighted domains: Visual Identity Consistency (40%), Brand Voice & Messaging Consistency (35%), and Channel Application Consistency (25%). A score of 100 = Perfect Consistency.