Brand Measurement Dashboard
Track what matters with our Excel/Google Sheets dashboard. Monitor the only 12 metrics you need for brand success.
Automated Calculations
Pre-built formulas for all 12 metrics
Visual Dashboard
Charts and graphs that update automatically
Competitor Tracking
Compare your metrics to industry benchmarks
ROI Calculator
See the real impact of your branding efforts
The Only 12 Brand Metrics You Need to Track
Stop drowning in data. Focus on these proven metrics that actually move the needle for your brand.
Brand Search Volume
Monthly searches for your brand name
Formula:
Google Search Console data
Benchmark:
10% monthly growth
Social Media Reach
Total unique users who see your content
Formula:
Sum of reach across all platforms
Benchmark:
20% quarterly growth
Website Traffic
Monthly unique visitors to your site
Formula:
Google Analytics unique users
Benchmark:
15% monthly growth
Your Brand Performance at a Glance
Beautiful, automated dashboards that make tracking effortless
Excel Version
- Works with Excel 2016 or newer
- Automated formulas and calculations
- Interactive charts and pivot tables
- Print-ready reports
Google Sheets Version
- Real-time collaboration features
- Automatic cloud backup
- Mobile app access
- API integrations available
Dashboard Features
Visual Elements
- • Line charts for trend analysis
- • Bar charts for comparisons
- • Pie charts for distribution
- • KPI cards with sparklines
Data Views
- • Weekly snapshots
- • Monthly summaries
- • Quarterly reports
- • Year-over-year analysis
See the Real Impact of Your Brand
Our ROI calculator helps you understand exactly how your branding efforts translate to revenue
Average ROI increase
Customer lifetime value
Time saved on reporting
Start Measuring What Matters
Stop guessing. Start growing. Get your brand measurement dashboard today.
Brand Measurement Dashboard
Excel + Google Sheets versions
Instant download • No credit card required • Lifetime updates