Analytics Tool

Brand Measurement Dashboard

Track what matters with our Excel/Google Sheets dashboard. Monitor the only 12 metrics you need for brand success.

Automated Calculations

Pre-built formulas for all 12 metrics

Visual Dashboard

Charts and graphs that update automatically

Competitor Tracking

Compare your metrics to industry benchmarks

ROI Calculator

See the real impact of your branding efforts

The Only 12 Brand Metrics You Need to Track

Stop drowning in data. Focus on these proven metrics that actually move the needle for your brand.

Awareness

Brand Search Volume

Monthly searches for your brand name

Formula:

Google Search Console data

Benchmark:

10% monthly growth

Awareness

Social Media Reach

Total unique users who see your content

Formula:

Sum of reach across all platforms

Benchmark:

20% quarterly growth

Awareness

Website Traffic

Monthly unique visitors to your site

Formula:

Google Analytics unique users

Benchmark:

15% monthly growth

Your Brand Performance at a Glance

Beautiful, automated dashboards that make tracking effortless

Excel Version

  • Works with Excel 2016 or newer
  • Automated formulas and calculations
  • Interactive charts and pivot tables
  • Print-ready reports

Google Sheets Version

  • Real-time collaboration features
  • Automatic cloud backup
  • Mobile app access
  • API integrations available

Dashboard Features

Visual Elements

  • • Line charts for trend analysis
  • • Bar charts for comparisons
  • • Pie charts for distribution
  • • KPI cards with sparklines

Data Views

  • • Weekly snapshots
  • • Monthly summaries
  • • Quarterly reports
  • • Year-over-year analysis

See the Real Impact of Your Brand

Our ROI calculator helps you understand exactly how your branding efforts translate to revenue

247%

Average ROI increase

3.5x

Customer lifetime value

60%

Time saved on reporting

Start Measuring What Matters

Stop guessing. Start growing. Get your brand measurement dashboard today.

Brand Measurement Dashboard

Excel + Google Sheets versions

FREE
$97 value

Instant download • No credit card required • Lifetime updates

Secure download9,876 downloads4.8/5 rating