Part 1: Brand Foundation

Brand Foundation Worksheet

Complete this worksheet to define your brand purpose, values, story, and personality. Part of the Magnt Brand Framework.

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Brand Purpose (Why you exist beyond making money)

Mission Statement (What you do)

Vision Statement (Where you're going)

Core Value 1

Core Value 2

Core Value 3

Core Value 4

Core Value 5

Origin (How you started)

Challenge (The problem you solve)

Solution (How you solve it)

Impact (The difference you make)

Personality Trait 1

Personality Trait 2

Personality Trait 3

Additional Personality Traits