Part 2: Market Position

Market Positioning Worksheet

Define your ideal customer, pain points, value proposition, and market position. Part of the Magnt Brand Framework.

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Demographics (Age, location, income, job title, company size)

Psychographics (Values, interests, lifestyle, personality)

Primary Needs

Primary Goals

Pain Point 1 (What problem do they have?)

Pain Point 2 (What problem do they have?)

Pain Point 3 (What problem do they have?)

Value Proposition (Why should customers choose you?)

Key Benefit (What's the primary benefit?)

Differentiator (What makes you unique?)

Market Category (What category are you in?)

Positioning Statement (How do you want to be perceived?)