Interactive Template

Brand Story Worksheet

Craft your compelling brand story using this guided worksheet. Based on the four-part story structure from our How to Write Your Brand Story guide.

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Where did you start? What was the initial problem or inspiration?

What problem were you trying to solve?

What was your "aha" moment?

What inspired you to start?

What obstacles did you face? What made it difficult? Be honest—struggles make stories relatable.

What were the biggest hurdles?

What did you struggle with?

What almost made you quit?

What changed? What breakthrough or decision led to progress?

What was the breakthrough moment?

What decision changed everything?

What helped you overcome the challenge?

Where are you going? What future are you building? This is where you invite customers to join your journey.

What impact do you want to make?

What change are you creating?

What legacy are you building?

Now synthesize the above into usable story versions. You need multiple lengths for different contexts.

One-Sentence Version (Elevator Pitch)

Use this for introductions, social bios, and quick pitches.

Paragraph Version (About Page)

Use this for your About page, pitch decks, and press materials.

Emotional Core (The feeling you want to evoke)

This guides tone across all your communications.

Show, don't tell: Use specific details and examples instead of abstract claims.
Be authentic: Include real struggles—perfection is boring and unbelievable.
Make it relatable: Connect to universal experiences your audience shares.
Focus on transformation: The best stories are about becoming, not just being.