Part 4: Brand Experience

Customer Journey Mapping Template

Map your customer journey from awareness to advocacy and define your brand promises. Part of the Magnt Brand Framework.

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1Awareness Stage

Touchpoints (Where customers interact with you)

Customer Emotions (How do they feel?)

Customer Actions (What do they do?)

2Consideration Stage

Touchpoints (Where customers interact with you)

Customer Emotions (How do they feel?)

Customer Actions (What do they do?)

3Purchase Stage

Touchpoints (Where customers interact with you)

Customer Emotions (How do they feel?)

Customer Actions (What do they do?)

4Usage Stage

Touchpoints (Where customers interact with you)

Customer Emotions (How do they feel?)

Customer Actions (What do they do?)

5Advocacy Stage

Touchpoints (Where customers interact with you)

Customer Emotions (How do they feel?)

Customer Actions (What do they do?)

Brand Promises

Brand Promise 1 (What can customers expect?)

Brand Promise 2 (What can customers expect?)

Brand Promise 3 (What can customers expect?)

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