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Create Your Brand
Part 3: Brand Expression
Brand Expression Checklist
Develop your visual identity and messaging framework. Part of the
Magnt Brand Framework
.
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Visual Identity
Primary Color (Hex code)
Secondary Color (Hex code)
Primary Font (Headlines)
Secondary Font (Body text)
Logo Style Description
Messaging Framework
Tagline
Key Message 1
Key Message 2
Key Message 3
Brand Voice Description
Completion Checklist
Brand colors chosen and documented
Typography selected and tested
Logo designed and finalized
Tagline written and tested
Brand voice defined with guidelines
Brand guidelines documented
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