Brand Guidelines • Guidelines
Brand Asset Naming Conventions
Consistency fails when people grab the wrong file. Naming conventions are boring—but they’re one of the fastest ways to reduce mistakes across a small team.
Simple rules
Rules
- One source of truth folder (don’t duplicate master assets across multiple places).
- Use consistent components in names: brand, asset type, variant, color, size, format, version.
- Avoid spaces and special characters; use hyphens.
- Include version numbers when assets change (v1, v2).
Logo naming examples
Examples
- magnt-logo-primary-fullcolor-v1.svg
- magnt-logo-primary-black-v1.svg
- magnt-logo-primary-white-v1.svg
- magnt-logo-mark-fullcolor-v1.svg
- magnt-logo-favicon-32x32-v1.png
- magnt-logo-favicon-48x48-v1.png
Template naming examples
Examples
- magnt-social-instagram-post-1080x1080-v1.canva
- magnt-social-instagram-story-1080x1920-v1.canva
- magnt-email-signature-v1.html
- magnt-sales-deck-template-16x9-v1.pptx
Folder structure (simple)
Suggested folders
- 01-brand-foundation (positioning, voice, pillars)
- 02-identity (logo, colors, typography, icons, imagery rules)
- 03-templates (social, deck, email)
- 04-campaigns (by date or campaign name)
- 05-exports (ready-to-use files)
Vik Chadha
Founder & CEO of Magnt | Serial Entrepreneur | Startup Advisor
Serial entrepreneur and branding expert. As a serial entrepreneur, he has created 20+ startups and products across various industries, from SaaS platforms to consumer applications. Founder of Magnt, advisor to 100+ startups, and thought leader in AI-powered branding. Helps small businesses create professional brands that rival Fortune 500 companies.