Brand Guidelines & Consistency
Consistency isn’t about being “perfect.” It’s about being recognizable and trustworthy across your website, social, email, and ads. This hub gives you templates, governance, and checklists so your brand stays consistent as you grow.
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Prefer the deep dive? Read the Brand Guidelines Ultimate Guide and the Psychology of Brand Consistency.
Guidelines & consistency guides
Each post has a different job (template, checklist, rollout plan). That keeps the cluster useful and avoids overlap.
Brand Guidelines Table of Contents (What to Include + Copy/Paste Outline)
A simple TOC you can use for a small business guidelines doc (v1).
Brand Governance RACI: Who Approves What (Template)
A lightweight approval system so your brand stays consistent without slowing you down.
Brand Guidelines Rollout Plan: Train Your Team (30/60/90)
How to roll out guidelines across team + freelancers without chaos.
Brand Consistency Checklist by Channel (Website, Social, Email, Ads)
Channel-by-channel checklist so nothing “drifts.”
Monthly Brand QA Checklist (What to Audit Every Month)
A simple monthly routine to keep your brand clean as you publish.
Brand Asset Naming Conventions (So Your Team Can Find the Right Files)
A practical naming system for logos, templates, and exports.
Founder & CEO of Magnt | Serial Entrepreneur | Startup Advisor
Serial entrepreneur and branding expert. As a serial entrepreneur, he has created 20+ startups and products across various industries, from SaaS platforms to consumer applications. Founder of Magnt, advisor to 100+ startups, and thought leader in AI-powered branding. Helps small businesses create professional brands that rival Fortune 500 companies.