How to Write a Tagline

Not every brand needs a tagline. If you can't create one that adds value, it's better to skip it than to have a weak one. A good tagline reinforces your brand message and is instantly recognizable. A bad tagline weakens your brand. Only create a tagline if it's truly memorable, unique, and adds to your brand. Test it with customers—if it doesn't resonate, don't use it.

The best taglines are 3-7 words. Shorter is more memorable. "Just Do It" (3 words) is more memorable than "We help you achieve your goals through innovative solutions" (9 words). If your tagline is longer than 7 words, it's probably too long. Try to distill it to the essential message. Every word should earn its place.

Taglines and slogans are often used interchangeably, but there's a subtle difference. A tagline is a short phrase that represents your brand long-term (like "Just Do It"). A slogan is often campaign-specific and changes more frequently. However, in practice, most people use these terms interchangeably. The key is creating something memorable that reinforces your brand message.

Test your tagline: Is it memorable? Do people remember it after hearing it once? Does it reflect your brand personality? Could it apply to any competitor? (If yes, it's too generic.) Share it with customers and ask: "What does this tagline make you think about our brand?" If their answer matches your intended message, it's working. A/B test different taglines to see which resonates most.