Facebook Branding Guide: Build Community & Local Presence

Yes, but with nuance. Facebook remains the largest social network with nearly 3 billion monthly users. It's particularly valuable for: local businesses (essential for local discovery), community building (Groups have strong organic reach), and older demographics (35+ audience is highly active). It's less effective for reaching Gen Z or for organic reach on Page posts. The key is using Facebook strategically—leveraging Groups, Events, and local features rather than relying solely on Page posts.

Organic reach for Pages is limited, but you can maximize it by: (1) Creating content that sparks comments and shares, not just likes, (2) Using video content, especially Facebook Reels, (3) Going Live—live video gets priority in feeds, (4) Posting when your audience is most active, (5) Building a Facebook Group linked to your Page—Groups get significantly more reach, (6) Encouraging meaningful conversations in comments. Accept that Page reach is limited and diversify with Groups and paid amplification.

For most businesses, yes. Groups offer 5-10x more organic reach than Pages. They're ideal if: you have a community to build around your topic, you want direct customer feedback, you provide value beyond just selling. Name your group around the community value (not just your brand name), establish clear guidelines, and commit to consistent engagement. Groups require active management—only create one if you can maintain it.

Upload at 820x462px for best quality. It displays at 820x312px on desktop and 640x360px on mobile—different crops! Keep important text and visuals in the center safe zone. Avoid putting critical information on the left side (profile picture overlaps) or at the very top/bottom (may be cropped on mobile). Test how your cover looks on both desktop and mobile before finalizing.

Always respond—publicly and professionally. (1) Thank them for the feedback, (2) Apologize for their experience (without admitting fault if unclear), (3) Take the conversation private by offering to connect via Messenger or phone, (4) Follow up and try to resolve the issue, (5) If resolved, politely ask if they'd consider updating their review. Never argue publicly, delete legitimate reviews, or offer bribes for review changes. Your response shows future customers how you handle problems.

Quality over quantity. For most businesses, 3-5 posts per week is sustainable and effective. Posting too frequently can fatigue your audience and hurt engagement rates. More important than frequency is consistency—pick a schedule you can maintain. Use Stories and Reels for additional touchpoints without cluttering the main feed. Focus on creating content that sparks conversation rather than posting for the sake of posting.