Logo File Formats Guide: What You Actually Need
Small businesses often get stuck because they have “a logo” but not the right files. Use this guide to request the correct formats for web, print, and social—so you don’t pay twice.
SVG vs PNG vs PDF (simple explanation)
The “vector” files (SVG/PDF) are the real gold. PNG/JPG are copies used for specific situations.
SVG (vector)
- Websites
- Apps
- Scaling to any size
- Best “master” file for digital
- Some older print vendors that only accept PDF/EPS
PDF (vector)
- Print vendors
- Business cards
- Packaging
- Large signage
- Embedding directly on websites (use SVG/PNG instead)
PNG (raster, transparent)
- Social media uploads
- Email signatures
- Presentations
- Places that don’t accept SVG
- Very large print (it can look blurry if too small)
JPG (raster, no transparency)
- Simple uses on white backgrounds
- Some upload forms
- Anything needing transparency (logos usually do)
The small business “must-have” logo file checklist
If you request these, you’ll be covered for most real-world scenarios.
Logo file checklist
Common mistakes (and quick fixes)
Only having a PNG
No one-color version
No icon/mark version
Want to keep your identity consistent?
The easiest way to avoid “random design” is to document your logo usage, colors, and fonts in one place.
Founder & CEO of Magnt | Serial Entrepreneur | Startup Advisor
Serial entrepreneur and branding expert. As a serial entrepreneur, he has created 20+ startups and products across various industries, from SaaS platforms to consumer applications. Founder of Magnt, advisor to 100+ startups, and thought leader in AI-powered branding. Helps small businesses create professional brands that rival Fortune 500 companies.