Brand Guidelines • Template
Brand Governance RACI: Who Approves What
Consistency breaks when “anyone can change anything.” A lightweight governance system helps you ship faster and stay consistent. RACI is a simple way to define who does the work and who signs off.
RACI in plain English
R: Responsible
Does the work
A: Accountable
Final sign-off (one person)
C: Consulted
Gives input before decision
I: Informed
Gets notified after decision
The goal
Make decisions fast, keep one person accountable, and prevent “random changes” that break consistency.
Copy/paste template
RACI template
BRAND GOVERNANCE RACI (TEMPLATE) Roles (edit): - Owner / Founder: __________________ - Marketing lead: ___________________ - Designer (internal or freelancer): _ - Sales/CS lead: ____________________ Decisions / Assets: 1) Logo updates or new logo variants 2) New color usage / palette changes 3) New typography choices 4) Website updates (UI/landing pages) 5) Social templates and graphics 6) Ads (creative + copy) 7) Sales deck and proposals 8) Email templates (newsletter + promos) RACI Table (example) - Logo updates: Designer = R, Owner = A, Marketing = C, Sales/CS = I - Website landing page: Marketing = R, Owner = A, Designer = C, Sales/CS = I - Ad creative: Marketing = R, Owner = A, Designer = C, Sales/CS = I
Rules that make this work
Rules
- Only one “A” per decision (otherwise nothing ships).
- If you’re a small business, keep approvals fast (same-day where possible).
- Write down where files live (one source of truth).
- Use templates so new assets don’t reinvent style each time.
Next step: make guidelines the “source of truth”
Governance works best when the guidelines doc is the single place everyone checks first.