Brand Identity & Design (Small Business)
Brand identity isn’t “make it pretty.” It’s a system: logo, colors, typography, imagery, and a few rules that keep everything consistent. This hub gives you practical guides and templates you can actually use.
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Identity & Design guides
Each post has a different job (checklist, template, examples). That helps you move fast without creating overlapping content.
Logo File Formats Guide (SVG, PNG, PDF): What You Actually Need
A practical checklist of logo files to request and when to use each.
Color Palette Formulas: 3 Proven Systems + Examples
Build a usable brand palette (not 20 random colors) with simple formulas.
Accessible Brand Colors: Contrast Rules (Non-Designer Friendly)
Make your colors work on websites and apps—without guesswork.
Font Pairing Guide: 20 Safe Pairings for Small Business Brands
Pick 2–3 fonts that look professional and stay readable across devices.
Brand Imagery Style Guide Template (Photography + Graphics)
Define what images “feel like your brand” with a simple template.
Icon Style Guidelines: Make Icons Look Consistent Everywhere
Rules for stroke, corners, fill, and sizing so your UI looks cohesive.
Want to stay consistent across everything you make?
The easiest way to keep identity consistent is to document it. Start with a simple brand guidelines doc—even if it’s “v1.”
Want the product feature? See Brand Guidelines.