MAGNT
Brand Application • List

Touchpoint Inventory: 60+ Touchpoints Small Businesses Forget

Inconsistency isn’t usually one big mistake—it’s lots of small “brand leaks.” Use this list to find them fast.

Back to Brand Application Hub Map your touchpoints (worksheet)

Website + product

Homepage hero (headline + CTA)
Navigation labels and button styles
Pricing page and checkout flow
Contact page and forms
About page story and visuals
Booking/scheduling page (Calendly, etc.)
Error pages (404) and empty states
Link previews (OpenGraph image + title)
Mobile experience (spacing, typography, buttons)
Confirmation pages (thank you, order confirmed)

Social + content

Profile photo (logo mark vs full logo)
Bio positioning (who you help + what you do)
Pinned posts / highlights
Template consistency (fonts, spacing, colors)
Photography style (tone, lighting, composition)
Reels/shorts thumbnail style
Hashtag and caption tone
Comment replies and DM tone
Link-in-bio page
UGC repost style (frames, captions)

Email (marketing + transactional)

Welcome email series
Newsletter template
Promo email template
Order/booking confirmations
Invoices/receipts
Password reset / account emails
Onboarding or “how to get started” emails
Support macros (saved replies)
Team signatures
Unsubscribe / preference center

Sales + customer service

Sales deck and proposals
Discovery call script / DM script
Quotes/estimates format
Follow-up sequence
Customer onboarding docs
Support tickets and response tone
Refund/cancellation policy messaging
FAQ answers (tone and clarity)
Review request messaging
Upsell / renewal messaging

Physical + local (if applicable)

Signage and storefront
Menus / price lists
Packaging and labels
Uniforms and name badges
Business cards and flyers
Vehicle signage
In-store music/ambience
Receipts and printed materials
Events / booths
Wayfinding / instructions

Operations (the hidden brand)

How you schedule and show up (punctuality)
How you handle mistakes (service recovery)
How you communicate delays
How you collect and use customer feedback
Hiring and onboarding (how brand shows up internally)
Vendor/freelancer briefs
Templates for recurring work
File naming and asset organization
How you update brand assets over time (versioning)
Monthly QA routine

Next step: make this actionable

Don't try to fix everything at once. Map the touchpoints, assign owners, and prioritize the top 10 that impact customers most.

Use Touchpoint Mapping Worksheet Next: rollout plan

Continue Your Brand Application Journey

Touchpoint mapping is the first step in applying your brand consistently. Explore these related topics to implement your brand across all touchpoints.

Brand Application Hub

This guide is part of our comprehensive brand application hub. Explore rollout plans, checklists, implementation guides, and how to apply your brand across all touchpoints.

Explore Application Hub

Brand Application & Implementation

Brand Rollout Plan (30/60/90)

A practical rollout plan to apply your brand across channels and team without chaos, using your touchpoint inventory.

How to Apply Brand Across Touchpoints

Complete guide to applying your brand identity consistently across every customer touchpoint you've mapped.

Brand Touchpoints Guide

Learn how to identify, map, and optimize all customer touchpoints for consistent brand experience.

Website Branding Guide

Learn how to apply your brand identity to your website, one of the most important touchpoints.

Social Media Branding Guide

Apply your brand consistently across Instagram, Facebook, LinkedIn, TikTok, and other social platforms.

Touchpoint Mapping Worksheet

Interactive worksheet to list touchpoints, assign owners, and prioritize what to fix first.