Brand Application • Plan
Brand Rollout Plan (30/60/90)
This plan is designed for small businesses: apply your brand across touchpoints without chaos, rework, or “random marketing.”
Days 1–30: Stabilize the “front door”
Make your brand feel consistent where customers first meet you.
Focus
- Website basics
- Social profiles
- Core templates
Deliverables
- Homepage above-the-fold is consistent (logo, colors, typography, CTA)
- Social profile images + bios aligned with positioning
- One set of templates for recurring content (social + email)
- Touchpoint map with top 10 priorities and owners
Days 31–60: Standardize the system
Make consistency easier than inconsistency.
Focus
- Guidelines
- Governance
- Email + sales assets
Deliverables
- Brand guidelines v1 documented (logo, palette, fonts, imagery, voice)
- Approval process (who approves what) is clear
- Transactional emails and newsletter are aligned
- Sales deck/proposal template is standardized
Days 61–90: Expand + maintain
Apply brand deeper and prevent drift over time.
Focus
- Secondary pages
- Campaigns
- Monthly QA loop
Deliverables
- Secondary pages updated (about, services, FAQs)
- Channel checklist applied (ads, email, sales, social)
- Monthly brand QA routine scheduled
- Asset naming and organization cleaned up
Common rollout pitfalls
Trying to fix everything at once
Fix: Start with top 10 touchpoints that impact customers most (website + profiles + email).
No owner for brand decisions
Fix: Assign one accountable person (even if it’s the founder).
Templates not documented
Fix: Create repeatable templates so new assets don’t reinvent style.
Tools & checklists to help
Touchpoint Mapping Worksheet
Website Branding Checklist
Social Media Branding Checklist
Brand Guidelines Hub
Want to implement faster?
Start with the touchpoints worksheet and website checklist. Those two fixes create the biggest “this feels legit” impact for most small businesses.