MAGNT
Brand Application • Plan

Brand Rollout Plan (30/60/90)

This plan is designed for small businesses: apply your brand across touchpoints without chaos, rework, or “random marketing.”

Back to Brand Application Hub Start by mapping touchpoints

Days 1–30: Stabilize the “front door”

Make your brand feel consistent where customers first meet you.
Focus
  • Website basics
  • Social profiles
  • Core templates
Deliverables
  • Homepage above-the-fold is consistent (logo, colors, typography, CTA)
  • Social profile images + bios aligned with positioning
  • One set of templates for recurring content (social + email)
  • Touchpoint map with top 10 priorities and owners

Days 31–60: Standardize the system

Make consistency easier than inconsistency.
Focus
  • Guidelines
  • Governance
  • Email + sales assets
Deliverables
  • Brand guidelines v1 documented (logo, palette, fonts, imagery, voice)
  • Approval process (who approves what) is clear
  • Transactional emails and newsletter are aligned
  • Sales deck/proposal template is standardized

Days 61–90: Expand + maintain

Apply brand deeper and prevent drift over time.
Focus
  • Secondary pages
  • Campaigns
  • Monthly QA loop
Deliverables
  • Secondary pages updated (about, services, FAQs)
  • Channel checklist applied (ads, email, sales, social)
  • Monthly brand QA routine scheduled
  • Asset naming and organization cleaned up

Common rollout pitfalls

Trying to fix everything at once

Fix: Start with top 10 touchpoints that impact customers most (website + profiles + email).

No owner for brand decisions

Fix: Assign one accountable person (even if it’s the founder).

Templates not documented

Fix: Create repeatable templates so new assets don’t reinvent style.

Tools & checklists to help

Touchpoint Mapping Worksheet

Open

Website Branding Checklist

Open

Social Media Branding Checklist

Open

Brand Guidelines Hub

Open
Next: homepage checklist

Want to implement faster?

Start with the touchpoints worksheet and website checklist. Those two fixes create the biggest "this feels legit" impact for most small businesses.

Touchpoint worksheet Website checklist

Continue Your Brand Application Journey

A rollout plan is essential for implementing your brand. Explore these related topics to apply your brand consistently across all touchpoints.

Brand Application Hub

This guide is part of our comprehensive brand application hub. Explore touchpoint mapping, rollout plans, checklists, and implementation guides for all channels.

Explore Application Hub

Brand Application & Implementation

Touchpoint Inventory: 60+ Touchpoints

Complete list of touchpoints small businesses forget, essential for planning your rollout.

How to Apply Brand Across Touchpoints

Complete guide to applying your brand identity consistently across every customer touchpoint.

Website Branding: Homepage Checklist

What to fix first on your homepage for clarity, trust, and conversion during your rollout.

Social Profile Branding Checklist

Platform-by-platform checklist to keep social profiles consistent during your rollout.

Email Branding Checklist

Keep receipts, onboarding, and newsletters on-brand during your rollout.

Touchpoint Mapping Worksheet

Interactive worksheet to list touchpoints, assign owners, and prioritize what to fix first.