Brand Strategy for Small Businesses
If your marketing feels inconsistent, it usually isn’t a “more content” problem—it’s a strategy clarity problem. This hub gives you a simple framework, templates, and step-by-step guides to build a brand strategy that actually works for a small business.
Join the waitlist for early access. No spam—only launch updates.
Prefer the bigger picture? See the Magnt Brand Framework.
30-minute quickstart (for busy owners)
The simple 4-part framework
This is the same logic you’ll see across our best guides, simplified for a small business: clarify who you are, who you’re for, what you say, and what you promise.
Step 1Foundation (Who you are)
Clarify your purpose, values, story, and personality so your marketing stops feeling random.
Step 2Positioning (Who you’re for + why choose you)
Define your ideal customer, their pain points, your value proposition, and what makes you different.
Step 3Messaging (What you say consistently)
Turn your positioning into 3–5 messaging pillars that show up on your site, social, email, and sales materials.
Step 4Promises (How you deliver across the journey)
Align what you promise with what customers experience—so your brand builds trust over time.
Brand Strategy guides (small-business focused)
Each post has a different job (framework, template, workshop). That helps you move faster—and prevents “random marketing.”
Brand Strategy for Small Businesses: A Simple 4-Part Framework
The overview you can follow in a weekend—plus a 30-minute quickstart.
Ideal Customer Profile (ICP) Template (+ Example)
Copy/paste template to define who you serve—and who you don’t.
Customer Pain Points Framework: 5 Types + How to Find Yours
A practical method for finding real pain points you can build messaging around.
Brand Positioning Statement Template (+ Examples)
Turn your offering into a clear “why you” statement customers understand fast.
Messaging Pillars: Create 3–5 Core Messages Customers Remember
Build a repeatable message system that makes your marketing consistent.
How to Differentiate Your Small Business (Without Competing on Price)
A step-by-step “Only We” workshop to find your clearest differentiator.
Want the fastest “done is better than perfect” path?
Start with Foundation → Positioning → Messaging. You’ll get clarity quickly, and your website and social will become much easier to write.
Prefer worksheets? Next up: Market Positioning Worksheet.