Rebranding • Checklist
Rebrand Launch Checklist
The biggest rebrand mistake is missing “boring” touchpoints. This checklist helps you update everything that customers (and Google) actually see.
Website
- Homepage + top landing pages updated
- Navigation, footer, and CTAs updated
- About page story aligned with new positioning
- OpenGraph images + meta titles updated
- Favicon and app icons updated
- Old logo/images removed from blog posts and docs
Social
- Profile photo (logo mark), banner, and bio updated
- Pinned posts / highlights updated
- Templates updated (fonts/colors/layout)
- Link-in-bio destination updated
- Transactional emails updated (receipts, confirmations)
- Newsletter template updated
- Sender name consistent and updated
- Team signatures updated
Operations + legal (don’t skip)
- Google Business Profile and directory listings updated
- Invoices, proposals, and sales deck updated
- Policies updated (terms, privacy, refund) if brand name changed
- Trademarks/legal docs reviewed if renaming
- Asset library cleaned (archive old files)
Launch notes
- Pick a launch date and freeze edits 24–48 hours before.
- Announce clearly (what changed + why) if customers might be confused.
- Monitor confusion points (support tickets, comments, reviews).