Rebranding • Plan
Rebrand Timeline (30/60/90)
This timeline prevents the most common rebrand failure: a “half-updated” brand where customers see old and new at the same time.
Days 1–30: Decide + design the system
Clarify what is changing and why, then create the new brand system.
- Decision: refresh vs rebrand (and scope)
- Updated positioning + messaging (if needed)
- New identity system (logo, colors, typography, templates)
- Asset inventory: list everything that needs updating
- Launch plan + owners (who updates what)
Days 31–60: Update high-impact touchpoints
Update the “front door” first so customers experience the new brand consistently.
- Website homepage + key landing pages updated
- Social profiles updated (icons, banners, bios, pinned content)
- Email templates updated (transactional + newsletter)
- Sales deck/proposals updated
- Redirects/tracking plan (if URLs or naming changes)
Days 61–90: Launch + clean up the long tail
Launch clearly and fix the “boring” leftover items that create inconsistency.
- Public announcement (customers + partners)
- Update remaining assets (directories, PDFs, docs, old posts)
- Update listings and profiles (Google Business, marketplaces)
- Monitor feedback + confusion points
- Monthly QA checklist scheduled
Rules that prevent rebrand chaos
- Don’t launch until the website + profiles are updated (that’s the minimum consistency bar).
- Make one page that explains the change (if customers might be confused).
- Keep old branding assets in an “archive” folder so teammates don’t accidentally use them.
Before you start: do a quick audit
A rebrand is easier when you know what’s broken. Run a brand audit to clarify what to change and what to keep.
Run Brand Audit