Rebranding for Small Businesses
Rebranding is risky when it’s “just new visuals.” It works when it’s a clear decision, a clean rollout, and a complete checklist. This hub gives you the plan.
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Previous pillar: Brand Measurement & ROI.
Rebranding guides
These posts are designed to prevent the two classic failures: “half updated” assets and “confusing change” for customers.
Brand Refresh vs Rebrand: What You Actually Need (Decision Guide)
A simple decision framework so you don’t overdo (or underdo) the change.
Rebrand Timeline (30/60/90): A Practical Plan for Small Businesses
A rollout plan that prevents missed assets and “half-updated” brands.
Rebrand Launch Checklist: What to Update (Website, Social, Email, Legal)
A comprehensive checklist so you don’t miss the boring-but-critical items.
Stakeholder Comms Plan: How to Announce a Rebrand Without Confusion
What to say to customers, partners, and your team—before and after launch.
Rebrand Messaging: Before/After Examples (Positioning + Voice)
How to update positioning and messaging so the brand feels coherent, not random.
Rebrand Migration Checklist: Redirects, Analytics, and Brand Consistency
The “technical” checklist that protects SEO and prevents broken tracking.
Founder & CEO of Magnt | Serial Entrepreneur | Startup Advisor
Serial entrepreneur and branding expert. As a serial entrepreneur, he has created 20+ startups and products across various industries, from SaaS platforms to consumer applications. Founder of Magnt, advisor to 100+ startups, and thought leader in AI-powered branding. Helps small businesses create professional brands that rival Fortune 500 companies.