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Brand Application • Checklist

Homepage Branding Checklist (Above the Fold)

If your homepage feels “off,” it’s usually an above-the-fold problem: unclear headline, weak CTA, no proof, or inconsistent styling. Fix these first.

Back to Brand Application Hub Full website checklist (interactive)

Want the deep dive? Read the Website Branding Guide.

Checklist

Above-the-fold checklist

  • Logo is correct and readable (not stretched; has clear space)
  • Headline says what you do + who it’s for (no vague buzzwords)
  • Subhead adds “why you” (differentiator or proof)
  • Primary CTA button is obvious (one main CTA, consistent color)
  • Secondary CTA is helpful (learn more / view pricing / book a call)
  • Proof is visible (reviews, logos, stats, guarantees)
  • Hero image matches brand imagery style (tone/lighting)
  • Typography hierarchy is clean (H1/H2/body)
  • Spacing feels intentional (not cramped on mobile)
  • Navigation labels match your positioning language

Quick copy template (if you’re stuck)

Copy template

  • Headline: We help ___ (ideal customer) ___ (outcome).
  • Subhead: Unlike ___ (common alternative), we ___ (differentiator/proof).
  • CTA: Book / Get a quote / Start / See pricing (one primary).

Common mistakes (and fixes)

“We provide quality service” headline

Fix: Replace with outcome + audience: “HVAC repair for busy homeowners in Austin.”

Multiple competing CTAs

Fix: Pick one primary action. Make other actions secondary links.

No proof on the homepage

Fix: Add reviews, before/after, credentials, or a simple guarantee.
Next: social profile checklist

Want a full website implementation checklist?

Use the interactive Website Branding Checklist to cover header, footer, typography, colors, imagery, and page-by-page consistency.

Open Website Branding Checklist Rollout plan

Continue Building Your Brand Application

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Brand Application & Implementation Hub

Website branding is part of our comprehensive brand application framework. Explore touchpoint mapping, rollout planning, brand guidelines, and implementation to build a complete system.

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Brand Application Guides

Website Branding Guide

Complete guide to applying your brand identity to your website for consistent online presence.

Social Media Branding Guide

Learn how to apply your brand consistently across Instagram, Facebook, LinkedIn, and other platforms.

Email Branding Checklist

Keep receipts, onboarding, and newsletters on-brand and consistent with your website.

Brand Application Checklists

Social Profile Branding Checklist

Platform-specific checklist to ensure your social profiles match your website branding.

Brand Guidelines & Consistency

Brand Guidelines Ultimate Guide

Create comprehensive brand guidelines that ensure consistent website branding across all pages.

Creating Consistent Brand Identity

Learn how to maintain brand consistency across all touchpoints, including your website.