Brand Application • Checklist
Email Branding Checklist
Email is where trust is won or lost—especially transactional messages like receipts and onboarding. This checklist keeps emails consistent and professional.
Transactional emails checklist
- From-name and reply-to are consistent (no random variations)
- Subject lines match your tone (not “robotic” or overly salesy)
- Logo is correct and readable on light/dark backgrounds
- Buttons match website CTA style (color, shape, label)
- Typography is consistent (avoid mixing 3–4 fonts)
- Contact details and support links are clear and consistent
- Footers include required info (address, unsubscribe where needed)
Newsletter checklist
- One header style (logo + spacing) used every send
- Consistent content sections (e.g., Tip / Story / Offer)
- Links use consistent styling (color + underline behavior)
- Images match brand imagery rules (tone, filters)
- CTA appears in the same place and style
- Signature is consistent (name/title/pronouns optional)
3 trust rules (most small businesses miss these)
- Use consistent business name everywhere (website, receipts, emails).
- Avoid “surprise” sender names. Customers report spam faster when sender varies.
- Keep emails readable on mobile (short lines, big buttons).