Brand Application • Checklist
Social Profile Branding Checklist (By Platform)
Your profiles are often your first impression. This checklist helps you look consistent and trustworthy across platforms.
Want the deep dive? Read the Social Media Branding Guide.
Universal profile checklist
- Use the correct logo mark (not a cramped full logo)
- Bio explains who you help + what you do (in plain language)
- Link destination matches your primary CTA (book, quote, shop, pricing)
- Pinned content matches current branding (colors, templates, tone)
- Highlights/pinned videos are updated after any rebrand
- Profile photo uses logo mark with clear space
- Bio includes location (if local) + primary offer
- Highlights covers match brand style
- Grid templates consistent (fonts, spacing)
- Link-in-bio page matches site branding
- Banner uses brand colors/typography and a clear positioning statement
- About section repeats positioning + proof + CTA
- Featured section includes your best proof (case study, offer, lead magnet)
- Company page logo and cover are aligned
- Tone is consistent across posts and comments
YouTube
- Channel icon uses logo mark (readable at small sizes)
- Channel banner includes positioning + upload cadence (optional)
- Thumbnails follow a consistent template (fonts, colors, layout)
- Video intros/outros match brand voice and visuals
- Links in description are consistent and updated
TikTok (and short-form)
- Profile photo is readable (logo mark preferred)
- Bio is short and specific (avoid generic lines)
- Pinned videos match your current brand visuals
- Captions follow a consistent tone
- Link destination matches your primary CTA