Social Profile Branding Checklist (By Platform)
Your profiles are often your first impression. This checklist helps you look consistent and trustworthy across platforms.
Want the deep dive? Read the Social Media Branding Guide.
Universal profile checklist
- Use the correct logo mark (not a cramped full logo)
- Bio explains who you help + what you do (in plain language)
- Link destination matches your primary CTA (book, quote, shop, pricing)
- Pinned content matches current branding (colors, templates, tone)
- Highlights/pinned videos are updated after any rebrand
- Profile photo uses logo mark with clear space
- Bio includes location (if local) + primary offer
- Highlights covers match brand style
- Grid templates consistent (fonts, spacing)
- Link-in-bio page matches site branding
- Banner uses brand colors/typography and a clear positioning statement
- About section repeats positioning + proof + CTA
- Featured section includes your best proof (case study, offer, lead magnet)
- Company page logo and cover are aligned
- Tone is consistent across posts and comments
YouTube
- Channel icon uses logo mark (readable at small sizes)
- Channel banner includes positioning + upload cadence (optional)
- Thumbnails follow a consistent template (fonts, colors, layout)
- Video intros/outros match brand voice and visuals
- Links in description are consistent and updated
TikTok (and short-form)
- Profile photo is readable (logo mark preferred)
- Bio is short and specific (avoid generic lines)
- Pinned videos match your current brand visuals
- Captions follow a consistent tone
- Link destination matches your primary CTA
Next: email branding checklist
Continue Building Your Brand Application
Social profile branding is part of your complete brand application strategy. Explore these related topics to build a comprehensive brand implementation system.
Brand Application & Implementation Hub
Social profile branding is part of our comprehensive brand application framework. Explore touchpoint mapping, rollout planning, website branding, and brand consistency to build a complete implementation system.
Explore Application HubBrand Application & Implementation
Social Media Branding Guide
Complete guide to applying your brand consistently across Instagram, Facebook, LinkedIn, YouTube, and more.
How to Apply Your Brand Across All Touchpoints
Complete guide to applying your brand identity consistently across every customer touchpoint, including social profiles.
Website Branding Guide
Learn how to apply your brand identity to your website for consistent online presence that matches your social profiles.
Touchpoint Inventory: 60+ Touchpoints
Map all customer touchpoints where your brand appears, including social media profiles and digital presence.
Brand Rollout Plan: 30-60-90 Days
Plan your brand rollout including social profile updates, website refresh, and all touchpoints.
Creating Consistent Brand Identity
Learn how to maintain brand consistency across your social profiles and all digital touchpoints.
Brand Guidelines & Standards
Brand Guidelines Ultimate Guide
Learn how to create comprehensive brand guidelines that guide consistent brand application on social profiles.
Brand Consistency Checklist by Channel
Use this checklist to ensure your social profiles and other channels maintain brand consistency.