Brand Measurement & ROI
Branding feels “fluffy” when you can’t measure it. This hub gives you a simple measurement system: awareness + perception + business impact—plus dashboards and templates that work for small businesses.
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Previous pillar: Brand Application & Implementation.
Quick wins (30 minutes)
The simple measurement framework
If you measure these 3 buckets consistently, you’ll be able to make clear decisions (and explain them).
Awareness
- Branded search volume
- Share of voice
- Unaided recall
Perception
- Attribute ratings
- Review sentiment
- Positioning clarity
Behavior (business impact)
- Conversion rate
- CAC
- Repeat purchase rate
Measurement & ROI guides
These posts are built for small-business reality: limited time, messy data, and the need to make decisions quickly.
Brand Dashboard: What to Track Monthly (Simple)
A practical monthly dashboard routine for small businesses (30 minutes).
Brand Survey Questions (Copy/Paste): Awareness + Perception
A short survey you can send quarterly to measure recall and perception.
Branded Search Tracking (Google Search Console): Beginner Guide
Track branded queries and turn them into an awareness metric.
Review & Reputation Tracking: Simple Metrics That Matter
A small-business-friendly system for reviews, ratings, and sentiment.
Brand ROI (Small Business): A Simple Model You Can Explain
How to connect brand work to revenue without “marketing math.”
Quarterly Brand Audit Checklist: What to Review (Fast)
A quarterly check to prevent drift and spot easy fixes.
Founder & CEO of Magnt | Serial Entrepreneur | Startup Advisor
Serial entrepreneur and branding expert. As a serial entrepreneur, he has created 20+ startups and products across various industries, from SaaS platforms to consumer applications. Founder of Magnt, advisor to 100+ startups, and thought leader in AI-powered branding. Helps small businesses create professional brands that rival Fortune 500 companies.