Free Brand Templates, Worksheets and Tools
Everything free on Magnt, in the order you will need it. Plan the business, define what the brand stands for, then launch it with checklists and size guides. Each link opens the resource on its own page. No sign-up for the worksheets, no email gate on the business plan download.
1. Plan the business
Get the basics on paper first: who you serve, what you sell and why people should pick you.
- Printable + Word downloadOne-Page Business Plan TemplateEight boxes that cover the whole business, with a note in each on where branding fits. Print it or download the .docx.Open
- Worked exampleFood Truck Business PlanThe one-page plan filled in for a food truck, with the costs and questions specific to mobile food.Open
- Worked exampleHair Salon Business PlanThe one-page plan filled in for a hair salon: chairs, services, pricing and the local look.Open
- Worked exampleClothing Brand Business PlanThe one-page plan filled in for a small clothing label, from first drop to sales channels.Open
- Fill in on the pageValue Proposition CanvasMap customer jobs, pains and gains against what you offer. Save your answers as a text file.Open
- Fill in on the pageMarket Positioning WorksheetDefine your ideal customer, your competitors and the spot in the market you want to own.Open
- Free toolBusiness Name GeneratorGenerate brandable name ideas from a few keywords when you are still looking for a name.Open
2. Define the brand
Decide what the brand stands for, how it sounds and how it looks before you design anything.
- Fill in on the pageBrand Foundation WorksheetWrite down your purpose, values and personality. Save your answers as a text file.Open
- Fill in on the pageBrand Story WorksheetGuided questions for your origin, challenge, turning point and vision. Save your answers as a text file.Open
- Fill in on the pageCustomer Journey TemplateMap how customers find, choose and come back to you, and what you promise at each stage.Open
- Fill in on the pageBrand Guidelines TemplateRecord your logo rules, colors, fonts and voice in one place so everyone uses them the same way.Open
- Free toolColor Palette GeneratorGenerate palettes from color theory, lock the colors you like and copy the HEX codes.Open
- Free toolFont Pairing ToolBrowse heading and body pairings made from free Google Fonts, with live previews.Open
- Free toolSlogan GeneratorGenerate tagline ideas to react to when you are writing your own.Open
3. Launch it
Put the brand to work on your website, social profiles and printed pieces, then check it stays consistent.
- Interactive checklistPre-Launch Brand ChecklistFifty things to have in place before your first customer, ticked off as you go.Open
- Fill in on the pageTouchpoint Mapping WorksheetList every place customers meet your brand, sorted by category and journey stage.Open
- ChecklistWebsite Branding ChecklistCheck logo, colors, fonts, imagery and each key page of your site against your brand.Open
- ChecklistSocial Media Branding ChecklistProfile photos, banners, bios and post style for Instagram, Facebook, LinkedIn and more.Open
- Reference + resizerSocial Media Image SizesCurrent image sizes for every major platform, plus an in-browser resizer that exports a PNG.Open
- Reference + converterBusiness Card Size GuideStandard card sizes for each country in inches, mm and pixels, with bleed and safe-area measurements.Open
- QuizBrand AuditAnswer a short set of questions and get a score showing where your brand needs work. Asks for your name and email to show results.Open
- Roadmap90-Day Brand Action PlanA phase-by-phase plan for the first three months of building your brand.Open
Frequently Asked Questions
Are these templates really free?
Yes. Every template, worksheet, checklist and tool on this page is free to use on magnt.com. The worksheets and the business plan template need no sign-up or email address.
Which of these can I download?
The one-page business plan template has a Word (.docx) download and a printable version. The fill-in worksheets and checklists let you save your answers as a plain text file, and the social media image sizes tool exports a resized PNG. The other tools work in your browser.
Where should I start?
Start with the one-page business plan, then the brand foundation and market positioning worksheets. Once you know who you serve and what you stand for, choosing a name, colors and fonts gets much easier. Use the launch checklists last.
Do these templates include logo, business card or social media designs?
No. This page collects planning templates, worksheets, checklists and free tools. It does not include ready-made design files. The size guides tell you what dimensions to use when you make those pieces yourself in a tool like Canva or your printer’s editor.
How is this different from the paid Magnt brand kit?
These resources help you plan and check your brand yourself. The $19 Magnt kit generates the visual identity: 5 AI-generated logo concepts to choose from, high-res PNG files of the one you pick, a 5-color palette with HEX codes, a font pairing and a 1-page brand summary PDF, with full commercial rights.
Ready for the Visual Side?
When the planning is done, Magnt generates your brand kit in about two minutes: 5 logo concepts, high-res PNG logo files, a 5-color palette with HEX codes, a font pairing and a 1-page brand summary PDF. One-time $19, full commercial rights, 7-day money-back guarantee.