All Blog Articles

A practical hub for small-business rebranding: decision framework, planning and timelines, launch checklists, and common mistakes.

A decision guide to choose a refresh vs full rebrand without wasting money or confusing customers.

A rollout plan to prevent a “half-updated” rebrand and keep touchpoints consistent.

A comprehensive checklist so you don’t miss the boring-but-critical rebrand updates.

A comms plan + copy templates for customers, partners, and internal teams before/during/after launch.

A practical plan to update positioning and voice so the rebrand feels coherent—not random.

A technical checklist to protect SEO and tracking during a rebrand: redirects, analytics, previews, and cleanup.

A 30-minute monthly routine to track brand awareness, perception, and business impact—and turn numbers into decisions.

A short quarterly survey template to measure brand awareness and perception—designed for small businesses.

Track branded queries in Google Search Console and use them as a clean awareness metric.

A simple monthly system to track review ratings, volume, response rate, and themes—so perception improves over time.

A practical model to connect brand work to conversion, CAC, retention, and price realization without complicated math.